Markup Calculator

Calculate the markup percentage, gross profit, and revenue based on cost and selling price. Perfect for business owners and retailers to determine pricing strategies.

Markup
Margin

Markup Results

Markup Percentage 50%
Margin Percentage 33.33%
Gross Profit $50.00
Cost $100.00
Revenue $150.00

Margin Results

Margin Percentage 33.33%
Markup Percentage 50%
Gross Profit $50.00
Cost $100.00
Revenue $150.00

About Markup Calculator

The markup calculator is a business tool that helps you determine the selling price of your product based on the cost and your desired profit margin. Markup is the difference between the selling price and cost as a percentage of the cost.

What is Markup?

Markup is the amount added to the cost price of goods to cover overhead and profit. It's expressed as a percentage of the cost. For example, if a product costs $100 and the selling price is $150, the markup is 50%.

Markup vs. Margin

While markup is calculated as a percentage of the cost, margin is calculated as a percentage of the selling price. Margin represents the portion of the selling price that turns into profit.

How to Calculate Markup

The formula for markup percentage is:

Markup Percentage = (Revenue - Cost) / Cost × 100

For example, if you buy a product for $100 and sell it for $150:

(150 - 100) / 100 × 100 = 50% markup

How to Calculate Margin

The formula for margin percentage is:

Margin Percentage = (Revenue - Cost) / Revenue × 100

Using the same example:

(150 - 100) / 150 × 100 = 33.33% margin

Why Markup Matters

Understanding markup is crucial for businesses to: